It all started at Babson College in the Foundations of Management and Entrepreneurship (FME) class, where four students came together to solve a personal problem. We faced the same issue repeatedly, and nothing out there truly met our needs. So, we decided to take matters into our own hands and create a solution.

From the very beginning, we built our product around the things that mattered most to us: making a strong first impression, being mindful of sustainability, and keeping things simple and efficient. We’ve always believed that how you present yourself can open doors, and we wanted to create a solution that helped people put their best foot forward—without wasting time or resources.

As things started to grow, so did our team. We brought in people who shared our vision and values, each contributing their own strengths and fresh ideas to help take things to the next level. What started as just four students in a dorm room quickly became a passionate group of innovators, all working toward the same goal.

Along the way, we made a commitment to give back. All of our profits are donated to the Arbor Day Foundation, a charity dedicated to environmental sustainability. We believe in using our success not just to grow a business, but to make a positive impact on the planet. By supporting initiatives like reforestation and tree planting, we hope to contribute to a more sustainable future for generations to come.

Now, we’re here to share what we’ve built with the world, staying true to the same values that got us started in the first place. We’re proud of how far we’ve come, and we’re excited to continue growing—while helping to support causes that truly matter.